do podjęcia decyzji o zakupie produktów potrzebują większej ilości informacji. Wspieraj konsumentki dostarczając im wszystkie potrzebne informacje.


Kobiety decydują o zakupie również produktów z tak zwanych „męskich” kategorii. Pamiętaj o tym planując komunikację dotyczącą produktów w tych kategoriach.


drzewa ujrzyj las. Przygotowując kanały i formę komunikacji uwzględnij różne typy konsumentek, do których trafiają komunikaty. Spraw, aby informacja pasowała do nich i była użyteczna.


obawiaj się, że uwzględniając potrzeby komunikacyjne kobiet odwracasz się od mężczyzn. Nic bardziej mylnego. Wdrożenie zasad marketingu do kobiet nie oznacza, że od tej pory Twoimi klientami będą tylko kobiety.


kolor nie jest kluczem do dobrej komunikacji do kobiet. Nawet najsłodszy odcień różu nie osłodzi nietrafionego komunikatu. Kluczem marketingu do kobiet nie jest sprzedanie czarnego produktu w różowym opakowaniu tylko różowego w czarnym.


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